Guide
YouTube rate card template (2026)
This page is not legal, tax, financial, or other professional advice. For a live deal, talk to a lawyer and a tax or finance specialist in your jurisdiction — BlueRateCard is not either.
Card blocks for YouTube
| Block | Lines to print | Common mistake |
|---|---|---|
| Channel stats | Avg/median views · niche · pull date | Subscriber count as the price |
| Core SKUs | Mid-roll · dedicated · Shorts | One “YouTube rate” for all formats |
| Add-ons | Usage · exclusivity · cutdowns · extra revision | Usage buried in mid-roll |
| Terms | Payment timing · revision rounds · kill fee | Net 60 after go-live as default |
Sample menu
Illustrative. Mid-roll assumes ~40k views × $25 CPM. Dedicated at 2.5×. Shorts as a lighter SKU. One script/revision round in each long-form package.
| SKU | Includes | Example |
|---|---|---|
| Mid-roll 60–90s | Talking points · 1 revision round · organic YT | $1,000 |
| Dedicated video | Full video · 1 revision round · organic YT | $2,500 |
| YouTube Short | 1 Short · 1 revision · organic | $350 |
| Paid usage 90d | Brand ads using the asset | +40% of content |
| Category exclusivity 30d | Named competitors | +35% of content |
Worked CPM quote
| Step | Input | Result |
|---|---|---|
| Recent avg views | 40,000 | — |
| CPM ask | $25 | — |
| Mid-roll floor | 40 × $25 | $1,000 |
| Dedicated ask | 2.5 × mid-roll | $2,500 |
| + paid usage 90d on mid-roll | +40% | $1,400 total |
If they want dedicated production at mid-roll pay, send both rows and wait. Do not shrink the dedicated line to win the email.
What not to mix
- Shorts inventory is not a free cutdown of the dedicated — price it or refuse.
- Exclusivity is a calendar lock, not a usage right.
- Pre-roll mentions (if you sell them) sit below mid-roll, not at dedicated rates.
Deep mid-roll view sheet: YouTube mid-roll integration rates. Mention ladder: YouTube pre-roll mention rates.
Format deep-dive
Need only dedicated vs integration decision math? Use the dedicated video rates guide, then mirror the winning numbers here.
Payment
Long production cycles make Net-after-post toxic. Prefer deposit or a platform payment hold before scripting.
Related guides
Rate cards & media kits
YouTube rate card questions
+What SKUs belong on a YouTube rate card?
At minimum: mid-roll integration (60–90s), dedicated video, and Shorts if you sell them. Add usage, exclusivity, extra revisions, and cutdowns as separate lines — not “sponsorship TBD.”
+How do I set a mid-roll price from views?
Take average or median views on recent long-form videos ÷ 1,000 × your niche CPM ask. Example: 40,000 views × $25 CPM = $1,000 mid-roll floor before extras.
+Is a dedicated video just 2× the mid-roll?
Often 2–4× depending on production and topic fit. Put both numbers on the card so brands self-select instead of talking you into a dedicated at mid-roll pay.
+Do YouTube packages include unlimited script revisions?
No. Include one script/revision round in the base fee. Extra legal review rounds are add-ons. A full reshoot after approval is a new SKU.
+How is this different from the dedicated vs integration rates page?
That page compares two formats. This page is the full card layout — packages, Shorts, add-ons, terms — you can host as one link.
Put mid-roll and dedicated on one live link
BlueRateCard hosts packages and usage toggles with a platform payment hold before production. Free for creators; brands pay 5% capped at $100.