Guide
UGC-only rate card (no posting)
This page is not legal, tax, financial, or other professional advice. For a live deal, talk to a lawyer and a tax or finance specialist in your jurisdiction — BlueRateCard is not either.
UGC-only vs influencer post
| UGC-only | Influencer post | |
|---|---|---|
| Audience | Not required | Your followers see it |
| You deliver | Files / edits | Live URL on your account |
| Typical licence | Paid usage on their ads | Organic ± paid/whitelist extras |
| Price driver | Production hours + usage | Views + production + rights |
Sample UGC-only menu
| SKU | Includes | Example |
|---|---|---|
| 15–30s vertical | 1 edit · 1 revision · watermarked preview | $350 |
| 45–60s vertical | 1 edit · 1 revision | $500 |
| 3-hook pack | 3 hook variants · 1 batch revision round | $900 |
| Still pack (5) | 5 images · 1 revision round | $280 |
| Paid usage 30d | Their ad accounts | +40% of content |
| Paid usage 90d | Their ad accounts | +75% of content |
Illustrative. Raw footage and rush are add-ons — see your general rate card habits.
Worked quote: 30s UGC + 90d ads
| Line | Amount |
|---|---|
| 30s vertical UGC (no post) | $350 |
| Paid usage 90d (ads as them) | +$263 (75%) |
| Extra revision round | $100 |
| Total | $713 |
If they add “please also post on your TikTok,” that is a new influencer SKU — not a free bonus on UGC-only.
- Watermarked previews until funds clear when the deal is new.
- Name platforms and territories in the usage line.
- Buyouts are a different cell — quote, do not guess.
Contract
Pair this card with a UGC contract that ties licence activation to payment.
Length pricing
Need second-by-second UGC length math? Use the UGC rates guide, then paste winners here.
Related guides
Rate cards & media kits
UGC-only rate card questions
+What is a UGC-only rate card?
A price menu for content you create and deliver to the brand without posting to your audience. You sell production + licence, not reach. It is not a discounted influencer post.
+How is this different from “how much to charge for UGC”?
That guide prices a UGC video length/licence. This page is the full card: SKU ladder, revision rounds, raws, and how organic posting is a separate product if they add it later.
+Should UGC-only be cheaper than a sponsored post?
Often slightly lower than a post with your audience — but not half price. You still shoot, edit, and grant usage. Brands pay for ad creative volume, not a favor.
+Do I include whitelisting on a UGC-only card?
Whitelist/Partnership needs your handle. UGC-only usually means paid usage on their accounts. If they later want ads as you, that is a new influencer SKU + whitelist line.
+How many revisions for UGC batches?
One round per asset or two for the batch — print which. Extra hooks/cutdowns are add-ons.
Separate UGC SKUs from post SKUs
BlueRateCard can host production packages and usage toggles with a platform payment hold before delivery. Free for creators; brands pay 5% capped at $100.