Guide
Instagram Story link sticker pricing
Figures and workflows here are illustrations, not financial, tax, or accounting advice. Talk to a tax or finance specialist in your jurisdiction before you invoice, set payment terms, or treat a number as a rate you should charge.
Sticker vs bio vs Highlight (vs $700 Reel)
| Inventory | Window | Multiplier vs Reel | Example |
|---|---|---|---|
| Link sticker on CTA frame | 24h (Story life) | +0.10× on sequence | +$70 |
| Sticker-only (1 frame + link) | 24h | 0.15× | $105 |
| Sticker + 48h “keep up” (repost) | 48h | 0.22× | $154 |
| Bio link 7 days | 7 days | 0.20–0.30× | $140–$210 |
| Highlight with link frame 30d | 30 days | 0.15–0.25× / mo | $105–$175 |
Sticker is cheap because it dies fast — not because clicks are free. Brands that want lasting URL use bio or Highlight.
Worked quote: 3-frame Story + sticker
| Line | Math | Amount |
|---|---|---|
| 3-frame Story sequence | 0.35 × $700 | $245 |
| Link sticker on CTA | +0.10 × $700 | $70 |
| Tap report within 48h | Included | $0 |
| Total | — | $315 |
If they also want bio for 7 days, add that line — do not “include bio because they bought a sticker.”
What sticker pricing is not
- Not free with every Story sequence.
- Not a substitute for bio or Linktree.
- Not paid ads usage of the frame.
Eligibility
Link stickers have been available to essentially all accounts since October 2021 (new or policy-violating accounts may still be blocked). If you cannot place one, sell bio or a Linktree slot instead — do not promise a sticker you cannot deliver.
Stories menu
Full frame-count ladder lives on the Stories rates page; this page is the click add-on only.
Close Friends (green star) is a different audience SKU — see Instagram Close Friends Story rates.
Related guides
Platform rates & formats
Story link sticker questions
+How much is an Instagram Story link sticker?
Often +0.08–0.15× your Reel fee on top of the Story sequence — or a standalone ~0.12–0.20× Reel for sticker-only on a CTA frame. Example on $700 Reel: ~$56–$105 for the sticker add-on.
+Is a link sticker the same as link in bio?
No. Stickers die with the Story (usually 24h). Bio stays until you remove it. Price sticker for the window; bio for days.
+Do I have to send tap counts?
Yes if you charged for the sticker — include “I’ll send sticker taps within 48h of expiry” on the SOW. No taps = they will argue the SKU was worthless.
+Can they screenshot the sticker frame for ads?
Organic Story only unless paid usage is on the invoice. Screenshots into Ads Manager need a usage line on that still.
+Sticker vs Highlight with a link?
Highlight that keeps a link frame for 30 days is closer to Highlight inventory (see Stories rates), not a 24h sticker. Do not sell a month of Highlight for sticker money.
Sell stickers as a toggle
BlueRateCard can list Story sequences with an optional link-sticker add-on so “just add the link” stops being free. Free for creators.