Guide
TikTok rate card template (2026)
This page is not legal, tax, financial, or other professional advice. For a live deal, talk to a lawyer and a tax or finance specialist in your jurisdiction — BlueRateCard is not either.
What a TikTok card must show
Brands skim for views, SKUs, and whether Spark is already baked in. Lead with dated stats, then packages with revision counts, then add-ons. Keep Shop/affiliate as a separate block if you offer it — do not mash it into the content fee.
| Block | Put on the card | Skip |
|---|---|---|
| Stats | 30d median views · ER · pull date · niche | Lifetime highs · follower-only price |
| Packages | 1 video / 2-video / optional UGC-no-post | Vague “campaign” blobs |
| Add-ons | Spark days · paid usage · exclusivity · extra revision | Password sharing |
| Terms | Payment before film · 1 revision · kill fee | Net 60 as the default |
Sample packages (swap your dollars)
Illustrative at ~20k median views. One revision round included on Starter and Growth. Campaign gets two rounds because two videos mean twice the feedback risk.
| Tier | Includes | Example price |
|---|---|---|
| Starter | 1 native TikTok · 1 revision round · organic only | $400 |
| Growth | 2 native TikToks · 1 revision round each · organic | $750 |
| UGC-only | 1 edited video delivered · no post on your account | $320 |
| Spark 30d | Auth on a named video ID · spend cap in writing | +50% of that video |
UGC-only is production, not audience. Do not price it as a cheap “TikTok” if they also want you to post.
Worked quote: $400 video + Spark + usage
| Line | Amount | Notes |
|---|---|---|
| Native TikTok (organic) | $400 | 1 revision included |
| Spark Ads 30 days | +$200 | Named ID; revoke day 31 |
| Paid usage (their ad account) 30d | +$160 (40%) | Ads as them — not Spark |
| Total if they buy all three | $760 | Three invoice lines |
If they only fund $400, you post organic only — no Spark code, no file licence for ads.
What this card is not
- Not a follower CPM blog table — your median views win.
- Not Meta whitelisting language pasted onto TikTok.
- Not unlimited revisions until the brand “feels it.”
- Not a media kit (proof lives separately or above the SKUs on one link).
Micro deal math
Need a four-SKU walkthrough at 10k–50k? Use the TikTok micro brand-deal guide, then put the winning numbers on this card.
Spark depth
Spend caps and extend rules live on the Spark fee page — link it; do not rewrite that table here.
Related: TikTok micro brand deals.
Related guides
Rate cards & media kits
TikTok rate card questions
+What belongs on a TikTok rate card that an Instagram card misses?
Native in-feed video SKUs, optional TikTok Shop / affiliate lines if you do them, and Spark Ads as its own add-on with an end date and spend cap. Do not copy an IG whitelist line onto TikTok — Spark is the product.
+Should TikTok rates use followers or 30-day median views?
Median views. List the last 8–15 videos (or 30 days), sort views, take the middle. Print the pull date. Followers are a size filter; views price the SKU.
+Is Spark included in the video fee on a TikTok rate card?
No. Organic post is one line. Spark authorization windows (TikTok’s UI offers 7, 30, 60, or 365 days) are another. “$400 includes Spark” is how you gift media rights.
+How many revisions should a TikTok package include?
One revision round on standard packages. A new hook or reshoot is a new video. Price extra rounds as an add-on.
+How is this different from a TikTok micro brand-deal guide?
That guide prices one deal band. This page is the full public card structure — tiers, add-ons, terms — you can host as a link.
Host the TikTok menu as a checkout link
BlueRateCard shows rolling views, packages, and Spark/usage toggles with a platform payment hold before you shoot. Free for creators; brands pay 5% capped at $100.