Guide
TikTok multi-video brand deal package
Figures and workflows here are illustrations, not financial, tax, or accounting advice. Talk to a tax or finance specialist in your jurisdiction before you invoice, set payment terms, or treat a number as a rate you should charge.
Series ladder (organic only)
| Package | Vs 1.0 native | Example @ $400 | Window |
|---|---|---|---|
| 1 native | 1.0× | $400 | 7-day post |
| 2 natives (hook test) | 1.85× | $740 | 14 days |
| 3 natives (series) | 2.65× | $1,060 | 21–30 days |
| 3 à la carte (no package) | 3.0× | $1,200 | Negotiated each |
Discount rewards prepaid commitment — not “we’ll see after video 1.” Video 4+ restarts the ladder or becomes a retainer.
Worked quote: 3 videos + Spark on #1
| Line | Amount | |
|---|---|---|
| 3-video organic package | $1,060 | |
| Spark 30d on video 1 only | +$200 (50% of $400) | $200 |
| Kill if cancel after video 1 | Video 1 paid + 40% of remaining package | Write in SOW |
| Total if completed | $1,260 |
Spark on all three: quote +$200 each (or a negotiated bundle), not “Spark included because it’s a package.”
What the series is not
- Not three free concept rewrites after insights from video 1.
- Not Shop pure commission — flat package first.
- Not automatic exclusivity for the category across 30 days.
Posting calendar
Lock dates or a “within X days of product arrival” rule. Open-ended series is how brands stall payment.
Card
Put “Series 3” on the TikTok rate card beside Native and Spark so the discount is visible before the DM.
Related guides
Platform rates & formats
TikTok multi-video package questions
+How much should a 3-video TikTok package cost?
Usually ~2.5–2.8× your single native fee — not 3.0× (small series discount) and not 1.5× (“volume deal”). Example: $400 native → ~$1,000–$1,120 for three organics before Spark.
+Does the package include Spark on every video?
Only on the IDs you list. Default: Spark on video 1 only; videos 2–3 organic unless they pay per code.
+How is this different from the TikTok micro deal page?
Micro deals show Clip/Native/Pair snapshots. This page is series packaging — posting windows, which video gets Spark, and when a fourth video is a new SOW.
+How many revisions across three videos?
One round per video. A campaign-wide “rewrite all hooks after video 2 posts” is a change order, not free.
+What if they cancel after video 1?
Kill fee / stage payment. At minimum: video 1 paid in full + kill on the unused package remainder (often 25–50%). Put it in the SOW before you shoot.
Sell the series as one package
BlueRateCard can list a 3-video package with Spark on selected IDs so brands stop renegotiating after post one. Free for creators.