Guide
How much to charge for a link in bio
Figures and workflows here are illustrations, not financial, tax, or accounting advice. Talk to a tax or finance specialist in your jurisdiction before you invoice, set payment terms, or treat a number as a rate you should charge.
Day ladder (flat fees)
Illustrative for creators whose Reel sits around $500–$800. Raise if clicks are proven; lower only for tiny nano tests — never to $0.
| Window | Bio / Linktree top slot | Story link sticker | Hard no |
|---|---|---|---|
| 24–48 hours | $60–$100 | $50–$90 | Open-ended “while campaign runs” |
| 7 days | $100–$160 | Usually sticker, not bio | Free with every Reel |
| 14 days | $180–$240 | — | Year prepaid without renewal |
| 30 days | $250–$350 | — | Exclusive bio + category lock unpaid |
Alternative: +10–25% of the content fee per 30 days of bio. Pick flat or % and print one method.
Worked stack on a $650 Reel
| Line | Amount | Inventory |
|---|---|---|
| IG Reel (organic) | $650 | 1 revision included |
| Story link sticker 48h | $80 | Ephemeral |
| Link in bio 7 days | $120 | Profile slot |
| Total | $850 | Three lines on the invoice |
If they want bio 30 days instead of 7: swap to ~$280 → total $1,010 with the sticker, or drop the sticker.
What link-in-bio is not
- Not the same as paid usage or whitelisting — those are ads.
- Not a forever affiliate home if you only sold a 7-day slot.
- Not worth more than your Reel if nobody clicks — still charge for displacement of your own link.
Take-down day
Calendar the end date when you paste the URL. Brands “forget.” You restore your own link the next morning.
Linktree position
Top slot costs more than link #6. Say which position they bought.
Multi-button Linktree / Beacons slots with top-vs-buried pricing: Linktree sponsored slot pricing.
Related guides
Platform rates & formats
Link in bio pricing questions
+Is link in bio included free with a Reel?
No. Your bio (or Linktree top slot) is scarce inventory. Bundle it only inside a named package, or sell 7/14/30-day add-ons. Open-ended “keep our link up” is unpaid real estate.
+How do I price 30 days of bio link vs a Story link sticker?
Story stickers are short (24–48h) and often cheaper. Bio/Linktree for 30 days blocks your own CTA — price higher. Example on a $650 Reel: sticker $80; bio 7d $120; bio 30d $280.
+Should I accept a one-year bio link deal?
Prefer 90-day blocks with renewal. A year locks you out of better sponsors and your own launches. If they insist on a year, price monthly × 12 with an exit clause — talk to a lawyer on long exclusivity of the slot.
+Does TikTok need a bio-link fee too?
If you sell profile link or link stickers on TikTok, use the same day-based logic. Do not treat TikTok link inventory as free because “everyone clicks the video.”
+Where does this sit on a rate card?
Add-ons section, next to revisions and usage — not buried inside the Reel sentence. See the rate card template for package layout.
Sell bio days as a toggle
On BlueRateCard, add-ons sit next to packages so brands cannot invent free forever links. Free for creators; brands pay 5% capped at $100.