Guide
Creator content package pricing template
Figures and workflows here are illustrations, not financial, tax, or accounting advice. Talk to a tax or finance specialist in your jurisdiction before you invoice, set payment terms, or treat a number as a rate you should charge.
Three-tier menu (example)
| Tier | Includes | À la carte sum | Package (−12%) |
|---|---|---|---|
| Starter | 1 Reel OR 1 TikTok + 1 Story seq | $650/$400 + $220 | $766 / $546 |
| Growth | 1 Reel + 1 TikTok + 2 Story seq | $650+$400+$440 = $1,490 | $1,311 |
| Campaign | Growth + bio 14d + 1 carousel | $1,490+$180+$520 = $2,190 | $1,927 |
Each tier: 1 revision round per asset, organic only, 14-day post window. Usage and exclusivity are toggles on top.
Worked quote: Growth + usage
| Line | Amount |
|---|---|
| Growth package (organic) | $1,311 |
| Paid usage 30d on Reel + TikTok | +40% of $1,050 content = $420 |
| Total | $1,731 |
| Overage Story sequence | $220 |
If they only want IG+TT same spine, compare against the cross-post package page — do not double-sell the same posts.
What this template is not
- Not a replacement for platform-specific cards (Spark, mid-roll, Shorts).
- Not unlimited assets because the tier has a fancy name.
- Not perpetual rights.
Naming
Use Starter / Growth / Campaign or Bronze / Silver / Gold — then define counts. Names without numbers are decoration.
Payment
Packages are prepaid. Platform payment hold or deposit before the first shoot date.
Related guides
Rate cards & media kits
Content package template questions
+What is a creator content package template?
A three-tier menu (Starter / Growth / Campaign) that bundles formats across platforms with clear revision and usage defaults — so brands pick a bundle instead of à la carte chaos.
+How is this different from an Instagram or TikTok rate card?
Platform cards list SKUs for one network. This template is the cross-platform bundle layer you put above those SKUs.
+Should packages discount heavily vs singles?
About 10–15% off the sum of included lines — enough to nudge the bundle, not enough to train brands to only buy packages at half price.
+Do packages include paid usage?
State it. Default: organic only; Campaign tier may include a short usage window — still write the % and days.
+How many revisions per package?
One round per deliverable unless the tier says two. Extra rounds are overage, not “because it’s a package.”
Host Starter / Growth / Campaign live
BlueRateCard packages are built for tiered bundles with usage toggles and a platform payment hold at checkout. Free for creators.