Influencer rate card template (2026)

Revisions: set the number on day one

Brands will ask for “a few tweaks.” Without a written round count, that becomes five edit cycles and a killed weekend. Put revisions on the package line and in terms — same number in both places.

Ad products — same word, different SKUs

Briefs say “boost” for everything. On this site these are separate lines. Meta’s UI label Allow brand partner to boost means Partnership Ads permission — not the Instagram Boost button.

If they say “boost included,” ask who spends and who taps Boost — then pick one row.

Usage, whitelisting, and exclusivity in plain words

People say “can we run ads?” and mean three different products. If you only sold an organic Reel, you sold none of the paid options below. Name the type, the days, and the spend cap when it applies.

Deeper guides: what is whitelisting · Partnership Ads vs boost · Spark Ads fee · exclusivity fee · organic vs paid rights.

Whitelist / paid-ad types to list separately

When a brand says “we want to whitelist,” ask which row they mean. One vague “ads OK” line underprices the expensive option (ads as you) and over-grants the cheap one.

Link in bio as a timed add-on

Yes — selling link-in-bio (or Linktree / Beacons slot) for a set number of days is normal and good practice. Your profile link is scarce. Bundling it “free with every Reel” trains brands to expect permanent placement. Price 7-day and 30-day options; take the link down when the window ends.

How to calculate 30-day views and engagement rate

Numbers on the card only help if a brand can reproduce them. Use a rolling window — usually the last 30 days of Reels — not your single best post. The table below is a worked example (illustrative counts, not a live Instagram account). Copy the method; swap in your Insights export.

1. Open Instagram Insights → Content → filter Reels for the last 30 days (or export the same window).
2. Write each Reel’s views (and likes, comments, saves, shares if you track ER).
3. Median views: sort the view counts low→high; pick the middle value (for an even count, average the two middle values).
4. Mean views (optional): sum of views ÷ number of Reels — note it if you use it, but median is harder to game with one viral spike.
5. Engagement rate (simple Reel formula): for each Reel, (likes + comments + saves + shares) ÷ views × 100. Average those % across the same Reels — or compute one ER from totals: total interactions ÷ total views × 100. State which formula you used.
6. Print on the card: “30d median Reel views: X · ER: Y% · pulled [YYYY-MM-DD].”

Example set — eight Reels in a 30-day window (skincare/beauty niche, made-up counts for teaching only):

Illustrative only — not a real account. Brands will spot a “lifetime best Reel” posing as a 30-day average. Prefer median + pull date on every public card.

What “static” means (and a DM when they want everything in one price)

Agencies often write “1× static.” On a creator card that almost always means a still feed post (photo or carousel) — not a Reel and not a Story. Clarify once so nobody thinks you owe motion content for a still price.

Copy-paste when they ask for “one campaign fee that includes ads + exclusivity”:

Thanks — happy to quote. I don’t sell a single “all-in” number that buries rights.

Organic deliverable (Reel / static / Stories): $___
Paid usage (ads from your accounts, X days): +___%
Whitelist / Partnership (ads as me, X days + spend cap): +___%
Exclusivity (calendar lock, X days): +___%

Which lines do you need? I’ll send a line-item total.

How to price your first rate card

A common starting point is $10–$25 per 1,000 average views on the deliverable you're quoting — not per 1,000 followers, which no longer reflects reach. Adjust up for a high-intent niche (finance, B2B, skincare), a US/UK-heavy audience, or strong prior campaign results. Adjust down only when you're buying a case study you can reuse.

Review your card every quarter. If more than about half of inbound brands accept your first number without negotiating, you're priced under market.

Under ~10k followers? Price from 30-day views the same way — see nano influencer rates. Need proof pages instead of a price menu? See how to build a media kit and rate card vs media kit.

Worked example: sample card numbers

Swap in your medians. Keep the line structure so brands cannot invent “usage included.”

Ship checklist before you send the link

Brands ghost vague cards. Run this five-line check once before you paste the URL in a DM — it catches the gaps that force a second negotiation round.

Related: nano influencer rates · TikTok rate card template · YouTube rate card template · content package pricing template · influencer media kit · rate card vs media kit

Rate card questions creators ask

Related guides

Rate cards & media kits

• TikTok rate card →
• YouTube rate card →
• UGC-only rate card →
• Revision rounds →
• What is a media kit →
• Get paid upfront →