Guide
How to price a TikTok brand deal as a micro creator
Figures and workflows here are illustrations, not financial, tax, or accounting advice. Talk to a tax or finance specialist in your jurisdiction before you invoice, set payment terms, or treat a number as a rate you should charge.
Four packages for a 10k–50k account
Fill the view column with your last 30 days. The dollar column is a starting illustration at 25k median views using ~1.2% of median for a simple video, then stepping up for work. If your niche is finance, legal, or medical, raise it; if it is a 20-second unbox with their script, you can sit closer to 0.8%. For the full TikTok menu (native, Spark, Shop notes), use the TikTok rate card template.
| SKU | Deliverable | Spark | Example fee @ 25k median |
|---|---|---|---|
| Clip | 1 video, their script, 1 revision, 7-day post window | Not included | $250–$400 |
| Native | 1 video, you write the hook, 1 revision | Not included | $350–$550 |
| Pair | 2 videos in 14 days (hook test) | Not included | $600–$900 |
| Clip + Spark 30 | Native video + 30-day Spark on that ID | Included 30 days | $500–$850 |
Replace example fees with (your median views × 0.008–0.015) as a floor, then add hours.
Packaging three videos with Spark on selected IDs? See TikTok multi-video brand deal package.
| Worked quote @ 25k median | Line | Amount |
|---|---|---|
| Native video | You write hook, 1 revision | $450 |
| Spark 30 days on that video ID | +50% of Native | $225 |
| Total | Two invoice lines | $675 |
| Their “$300 includes Spark” | Refuse / re-quote | Send the two lines above |
Cross-post to IG Reels only if sold (+15% dump or +25–35% native). See Spark fee guide for spend caps.
The brief you accept before you quote
Must have
Ship-to date, talking points (not a 4-page script unless they pay Native), usage (organic vs Spark), posting window, and who pays if the product never arrives.
Walk away
“We’ll send creative later”, “exposure to our 2M followers”, “pay after we see performance”, or Spark on any video they choose later.
48 hours
Once they pay, you still get a veto on the brief. If the script is a claim you will not say, decline and the brand is refunded — do not film a lie for $300.
Follower charts vs your actual week
A brand will paste a “micro TikTok rate” from a blog that assumed 3% engagement and US-only beauty. Your job is to send three numbers: 30-day median views, top country %, and the SKU price. If they come back with a $75 offer, you are not negotiating — they have no budget. Micros lose days on those threads. A public package menu ends them.
Cross-post to Instagram Reels only if you sell it. A native TikTok that you also dump on Reels without cover or caption work can be +15%. A true second-platform native is +25–35% or a separate Instagram SKU.
Related guides
Platform rates & formats
TikTok micro deal questions
+What counts as a micro creator on TikTok?
For this page: roughly 10,000–50,000 followers, or anyone whose median views sit in the same band even if followers are lower. The deal math is views and niche, not the badge.
+Should I price off followers or median views?
Median views over 30 days. Follower charts from 2022 will underpay a 15k account with 80k median views and overpay a 40k account with 4k views.
+How do I price a TikTok + Spark bundle as a micro?
Sell the post first, then 7- or 30-day Spark as a percentage of that post. Do not publish one “TikTok rate” that silently includes Spark — brands will take the Spark and pay the post.
+What package should I put on a rate card at 20k followers?
One video as the default, a two-video sequence as the upsell, and Spark as a toggle. Skip “awareness / consideration / conversion” agency language. Micros win on a clear SKU.
+Do micro rates include one revision?
Yes — one edit round, 48 hours for their notes. A reshoot is a new video. Script changes after you filmed are a reshoot if they alter the hook or the claim.
+How do I quote Native + 30-day Spark at 25k median views?
Native post ~$450 midpoint, Spark 30 days +50% = $225, total $675 as two lines. A $300 “includes Spark” offer is them taking the media for free.
Put the four SKUs on a checkout link
BlueRateCard is built for this menu: live views, packages, Spark/usage as a toggle, platform payment hold before you shoot. Free for creators; brands pay 5% capped at $100.