Guide
Paid amplification vs organic repost
This page is not legal advice and is not a substitute for a lawyer. Have an attorney in your jurisdiction review any contract, licence, or rights grant before you sign.
Ad products — same word, different SKUs
Briefs say “boost” for everything. On this site these are separate lines. Meta’s UI label Allow brand partner to boost means Partnership Ads permission — not the Instagram Boost button.
| SKU (say this) | Who the ad looks like | Who spends | What you grant |
|---|---|---|---|
| Brand-account ads (paid usage / dark post) | The brand | Their ad account | File + licence (days, territory, spend) — no Partnership permission |
| Creator Boost | Your organic post, boosted | Your Meta ad account (they prepay media) | You tap Boost; set budget + duration — never share your password |
| Partnership Ads / whitelist | You (usually with the brand in the header) | Their Ads Manager | Instagram: partnership ad code or Allow brand partner to boost (= Partnership permission) |
| TikTok Spark Ads | Your TikTok video | Their TikTok Ads account | Ad authorization code (7 / 30 / 60 / 365 days) |
If they say “boost included,” ask who spends and who taps Boost — then pick one row.
What you actually grant
| They said | What it is | Included in a normal collab? | Line to sell |
|---|---|---|---|
| “We’ll reshare to our grid” | Organic repost | Often, with credit, unpaid | Optional 48h cap |
| “We’ll just boost it” | Brand-account ads (paid usage) — ask if they mean Creator Boost | No | Paid-usage 30/90 days or Creator Boost fee |
| “Spark / whitelist / Partnership Ads” | Paid amplification from your identity | No | Whitelist / Spark fee |
| “We’ll put it on the website” | Owned media | No | Web licence term |
| “Our retailer will run it” | Sublicense | No | Named sublicense or no |
| “Cut it into a paid ad with a new hook” | New creative + ads | No | Edit fee + paid usage |
Worked quote: $900 Reel, reshare vs Brand-account ads
| They asked | Product | Price |
|---|---|---|
| “We’ll reshare to our grid” | Organic repost 48h, unpaid, with credit | $0 add-on (capped) |
| “We’ll just boost it” (their page) | Brand-account ads — paid usage 90d | +$360 (40%) → $1,260 total |
| “From your handle” | Whitelist / Partnership 30d + spend cap | +$405–$540 (45–60%) → $1,305–$1,440 total |
| “Boost included” | Refuse | Send the two paid rows above |
Courtesy reshare never unlocks paid spend. Invoice silent Brand-account ads at the 90-day paid-usage cell as a floor.
A 48-hour reshare that cannot grow
Courtesy clause
“Brand may organically reshare the live post to unpaid brand social, with credit, for 48 hours after I post. No paid spend on that reshare.”
Amplification clause
“Any paid impression — Brand-account ads, Creator Boost, Spark Ads, Partnership Ad — is paid amplification and requires the add-on on the rate card.”
If they need both
Sell both lines. Do not average them. A 48-hour reshare plus 90-day brand ads is a courtesy plus a cell, not “usage included”.
Catching silent paid amplification
- Check Meta Ad Library for Meta/Instagram/Facebook ads. TikTok’s public Ad Library is Europe-focused; Creative Center shows top advertiser-authorised Spark examples — not a full log of every ad on your handle.
- Ask them, in writing, “Will any paid spend run on this asset?” before you accept the brief.
- If you granted partner access for “analytics”, revoke it — analytics does not need ads permission.
- Invoice the amplification cell at the 90-day rate as a floor; week-long “tests” still paid.
Organic reposts are how brands show the collab to their followers. That can be fair. Paid amplification is how they buy everyone else’s. Charge the second one like media, because that is what it is.
The sentence to put under every collab SKU
“Organic repost on brand social with credit, unpaid, up to 48 hours. Any paid impression is a separate add-on.” That one pair of sentences does more than a page of definitions. When they reply “we always boost creator content”, you reply with the add-on number. You are not blocking their media plan. You are putting it on a PO. If their media plan cannot survive a line item, it was never budgeted — it was going to come out of your fee.
Related guides
Usage rights & licensing
Amplification vs repost questions
+If they say they will “just boost it”, what are they asking for?
Paid media — usually Brand-account ads (paid usage), not an organic repost. Could also mean Creator Boost, Spark Ads, or Partnership Ads depending on who spends. Sell the paid-usage or whitelist cell, depending on whose handle runs the ad.
+Is an organic repost on their grid included in my post fee?
Often yes if they credit you and do not run ads on that reshare. Cap it: one reshare, their unpaid social, 12 months. A 48-hour reshare window is a tighter gift if you want it time-boxed.
+How do I price paid amplification as its own line?
Brand-account ads: +25–40% for 30 days or +40–60% for 90 days of the content fee, named platforms. Creator-handle ads: whitelist/Spark table. Do not hide either inside “repost rights”.
+What if they run Spark or Partnership Ads without telling me?
That is unpaid amplification. Screenshot, invoice the cell, revoke access. Do not start the next SKU. “We thought Brand-account ads were included” is why the line item exists.
+Can I allow a 48-hour organic repost and still charge for ads?
Yes. That is the clean split: short unpaid reshare as courtesy, paid amplification as a SKU. Write both so the courtesy cannot grow into a campaign.
+How much is 90-day Brand-account ads (paid usage) on a $900 Reel?
About +40% = $360 (total $1,260) if ads run from their page (paid-social 90d cell: +40–60%). If they need your handle, that is whitelist/Partnership — usually +40–60% for 30 days with a spend cap, not the Brand-account ads cell.
Make amplification a toggle they pay for
BlueRateCard’s ad/usage add-on is the paid-amplification line. Organic posting stays on the package. They cannot checkout a boost inside a reshare. Free for creators.