Guide
Instagram + TikTok cross-post package rate
Figures and workflows here are illustrations, not financial, tax, or accounting advice. Talk to a tax or finance specialist in your jurisdiction before you invoice, set payment terms, or treat a number as a rate you should charge.
Package math (same creative spine)
| Buy | How to compute | Example |
|---|---|---|
| TikTok alone | Your TT native | $500 |
| Instagram Reel alone | Your IG Reel | $800 |
| Two singles à la carte | Sum | $1,300 |
| Cross-post package (same spine) | 0.85 × ($500+$800) | $1,105 |
| Alt: 1.7× stronger single (IG) | 1.7 × $800 | $1,360 (use when TT ≪ IG) |
| Unique shoot each platform | ~95–100% of sum | $1,235–$1,300 |
Prefer “~85% of the sum of both organics” when platforms are close in price. Prefer “1.65–1.8× the expensive single” when one platform dwarfs the other.
Worked quote: IG Reel + TikTok + Spark
| Line | Amount |
|---|---|
| Cross-post package (IG Reel + TT, same spine) | $1,105 |
| TikTok Spark 30d | +$200 |
| Meta paid usage 30d (IG only) | +$320 |
| Total | $1,625 |
Without Spark/usage the package is $1,105 — not $500 “and also Instagram.”
What the package includes
- One creative spine + light platform edits (hooks/captions).
- One organic post per listed platform in the window.
- One shared revision round unless you sell more.
Not included
Separate unique shoots, Stories, carousels, Shorts, or brand account posts — add lines.
Siblings
Collab posts and Shop affiliate are different products; link them, do not merge them into this SKU.
Related guides
Platform rates & formats
Cross-post package questions
+How much should an Instagram + TikTok package cost?
Usually ~1.6–1.85× your stronger single platform rate when both posts use the same creative spine with light platform edits — not 1.0× “post everywhere.” Two fully unique shoots sit closer to 1.9–2.0×.
+Is cross-post the same as a collab post?
No. Collab is a co-authored Instagram feed post. Cross-post is you posting on two (or more) of your channels. Different SKUs.
+Do I discount for one shoot?
Yes, a little — that is the package value. Do not give away the second platform for free because “it is the same file.” Captions, hooks, and posting windows still cost time.
+Does the package include Spark or paid usage?
Organic on both unless stated. Spark and Meta ads usage are separate lines per platform.
+Should YouTube Shorts sit in the same package?
Optional third platform add-on (~+0.35–0.5× of the primary single), not free. Price Shorts alone on the Shorts rates page.
Sell the package as one checkout SKU
BlueRateCard packages can list IG+TT as a single line so brands stop cherry-picking the cheap platform. Free for creators.